In a new GQ interview with Eddy Cue, the Apple exec shares his take on the success of the Apple-MLS deal so far and some commentary on the future of Apple’s contribution to the sports industry.
Cue seems emboldened by the initial response to MLS Season Pass and keen to capitalize on the momentum since Lionel Messi joined the league. You do get the sense though that Apple is on the hunt for something even bigger, when the right deal comes around …
