What Do OTT Consumers Want?

What does the data tell us about OTT consumer preferences and trends, and how can platform providers interpret it to improve reach and reduce churn? ESHAP’s Evan Shapiro, Hub Entertainment Research’s Jon Giegengack, and Erickson Strategy’s Paul Erickson discuss in this clip from their panel at Streaming Media Connect 2023.

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What Can Broadcasters Learn from Niche Streamers?

With streaming demonstrating time and again that there are “riches in the niches” and the advantages of developing the agility to pinpoint narrower markets and superserve them with targeted content, how can broadcasters benefit from learning to think like streamers, and what strategies can they adopt to leverage that thinking? USA Today/Gannett’s Michael Nagle, Paramount’s…

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Hot Products: Magewell

Magewell’s new?Director Mini?all-in-one, portable production solution combines multi-input switching, graphics, streaming, recording and monitoring in one compact device. It enables a single operator to easily create visually compelling productions for live event coverage, remote production feeds and more.

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