According to a report in the latest issue of the Business F1 magazine, Apple is eyeing Formula 1 as its next big sports investment. The company is reportedly considering an offer worth about $2 billion per year, which would eventually make Apple the exclusive streaming rights holder of Formula 1 racing.
The value of the Apple deal would be about double what the Formula 1 league currently gets from its global TV rights. The magazine says that Apple’s interest in clinching Formula 1 has increased following the success of MLS Season Pass. An Apple F1 pass would likely live alongside MLS and Apple TV+ in the Apple TV app, as a standalone subscription.
