Mattel CEO denies suggestion that Barney will be “odd”

Sometimes, an exec utters a word so perfect and at the same time commits a marketing gaffe so egregious that you just know it will find its way into film writing (at least, this writer’s film writing) for years to come. In this case, that special little word is “odd.”

Read more…

Leave a Reply

Your email address will not be published. Required fields are marked *