September 22 brought the unsurprising news that Amazon will soon join Netflix, Disney+, and Max by adding an ad-supported subscription tier for viewing its premium content in the U.S., the U.K., Germany, and Canada. Prime being Prime, it’s slightly inverting the approach its fellow top-tier titans have taken. Instead of offering a reduced subscription price for those budget-conscious viewers who are willing to suffer through a few ads in their premium shows, Amazon is making the ad tier the default and tacking on $2.99 to its ad-free tier.
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