The power of brand recognition compels The Exorcist: Believer to the top of the weekend box office

Universal reportedly paid $400 million to get the rights to The Exorcist, and David Gordon Green’s sequel/reboot The Exorcist: Believer has only put a small dent in that number in its first weekend in theaters (also the movie cost money to make, so that number the studio needs to make back is higher). It opened to…