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What Do OTT Consumers Want?

2 years ago01 mins

What does the data tell us about OTT consumer preferences and trends, and how can platform providers interpret it to improve reach and reduce churn? ESHAP’s Evan Shapiro, Hub Entertainment Research’s Jon Giegengack, and Erickson Strategy’s Paul Erickson discuss in this clip from their panel at Streaming Media Connect 2023.

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