With their shows available through Hayu, 7Bravo, Foxtel and Fetch, US media giant NBCUniversal has no plans to launch streaming platform Peacock in Australia anytime soon.
Managing director, NBCUniversal International Networks & Direct-to-Consumer and Distribution, ANZ, Chris Taylor told Mediaweek: “The company has taken what you might call a measured approach to DTC and may have appeared to some that we were slower out of the gate than some of the others. That patience in some respects has been a virtue for the company and we continue to take a measured approach to launches in other markets outside of the US.
“We have done deals in non-Sky territories with Paramount for Sky Showtime [across many European markets], and a deal in Africa with MultiChoice.
“There are different ways our studio is approaching [Direct-to-Consumer ]. Peacock was the first service to come out with a dual revenue stream model which was a smart decision. More services are moving into that space and it’s not a new idea as cable TV has been dual revenue stream for a long time.
“Locally NBCUniversal struck deals towards the end of 2022 across all of our major businesses with Seven and Foxtel. We decided that was the right approach for this market for the time being.”
Channel brands available here are Bravo (7Bravo FTA), Universal TV (Fetch / Foxtel), Oxygen (Fetch), Dreamworks TV (Foxtel), plus news channels CNBC and MSNBC (Foxtel and Fetch).
Hayu streams Reality TV titles.
