Has peak TV peaked, as some pundits suggest? And with the M&E industry thrust largely into limbo by the first simultaneous writers’ and actors’ strikes in 60 years, how are FAST channel providers and aggregators responding, and how is it impacting their business? Fubo’s Marisa Elizondo, Estrella Media’s Christina Chung, Hartbeat’s Jeff Clanagan, and Chris…
The streaming services and OTTs market has experienced significant growth in recent years. With the increasing availability of high-speed internet and the proliferation of smart devices, more viewers opt for the convenience of streaming their favorite content. This growing viewership presents a lucrative opportunity for brands to tap into a rapidly expanding market. Furthermore, it…
In today’s digital era, live streaming has become a crucial part of our online presence. Whether you’re a gamer, a digital marketer, a content creator, or an influencer aiming to connect with your audience, the significance of live streaming cannot be overstated. But what if we told you that you don’t need to confine yourself…
Charter?says the video ecosystem is broken; proposes a?new paradigm where ad-supported streaming apps from cable network brands are packaged into linear products at an affordable price-point.?But Disney has its own plans.
Netflix co-founder Reed Hastings has infamously (and possibly even repeatedly) made the claim that linear broadcast will be dead in the water within two years. How does a panel of media industry streaming experts respond to that claim? Rob Dillon, Head of Digital Product, Straight Arrow News, Eric Bergner, Partner, Manatt Digital and Technology Transactions,…
An inevitable question for any streaming strategy or workflow is “Will it scale?” When it comes to incorporating interactivity, promoting it, and delivering interactive experiences that are satisfying both for large-scale streaming audiences and the brands behind them, this question is more mission-critical than ever. In a recent panel at Streaming Media Connect 2023, B…
Leon Huang, Senior Director of Sports, Media, and Entertainment at SAP, discusses the ethical and legal implications of AI for the media and entertainment industry which are addressed in the sinister Netflix Black Mirror episode “Joan is Awful,” and what steps might be taken to establish ethical standards and transparency around the use of AI…
Facebook is one of the largest websites in the world and the second most popular live video platform in the U.S. When you broadcast live videos on Facebook, you have the potential to reach thousands of people. To get that many eyeballs on your Facebook Live stream, however, you need to produce exceptional content. This…
Ten of the leading independent streaming platforms, including Revry, Vevo, Tastemade, and Trusted Media Brands, recently joined forces to create the Independent Streaming Alliance (ISA) to promote the value of independent streaming channels, provide in-depth research of their audiences for the advertising industry, develop best practices for independent streaming promotion and development, and find ways…
The world is increasingly mobile. In a matter of fact, an incredible 85.95% of the world’s population now owns a smartphone. That’s a lot of people with potential access to people share ideas and businesses and any online store. With their customers and this level of global access, businesses in the online video space need the right tools to stand out. They need…