The streaming services and OTTs market has experienced significant growth in recent years. With the increasing availability of high-speed internet and the proliferation of smart devices, more viewers opt for the convenience of streaming their favorite content. This growing viewership presents a lucrative opportunity for brands to tap into a rapidly expanding market. Furthermore, it…
In today’s digital era, live streaming has become a crucial part of our online presence. Whether you’re a gamer, a digital marketer, a content creator, or an influencer aiming to connect with your audience, the significance of live streaming cannot be overstated. But what if we told you that you don’t need to confine yourself…
Charter?says the video ecosystem is broken; proposes a?new paradigm where ad-supported streaming apps from cable network brands are packaged into linear products at an affordable price-point.?But Disney has its own plans.
Netflix co-founder Reed Hastings has infamously (and possibly even repeatedly) made the claim that linear broadcast will be dead in the water within two years. How does a panel of media industry streaming experts respond to that claim? Rob Dillon, Head of Digital Product, Straight Arrow News, Eric Bergner, Partner, Manatt Digital and Technology Transactions,…
An inevitable question for any streaming strategy or workflow is “Will it scale?” When it comes to incorporating interactivity, promoting it, and delivering interactive experiences that are satisfying both for large-scale streaming audiences and the brands behind them, this question is more mission-critical than ever. In a recent panel at Streaming Media Connect 2023, B…
Leon Huang, Senior Director of Sports, Media, and Entertainment at SAP, discusses the ethical and legal implications of AI for the media and entertainment industry which are addressed in the sinister Netflix Black Mirror episode “Joan is Awful,” and what steps might be taken to establish ethical standards and transparency around the use of AI…
Facebook is one of the largest websites in the world and the second most popular live video platform in the U.S. When you broadcast live videos on Facebook, you have the potential to reach thousands of people. To get that many eyeballs on your Facebook Live stream, however, you need to produce exceptional content. This…
Generative AI is a game-changer for all sorts of businesses, and how to leverage it is a key strategic and technical concern for a range of streaming organizations looking to monetize their content and operations. Darcy Lorincz of Barrett-Jackson Auction Company, C.J. Leonard of Mad Leo Consulting, and Reality Software’s Nadine Krefetz explore generative AI’s…
Attention live streamers! We are about to unlock the secrets of simultaneous live streaming on two of the biggest platforms on the internet: YouTube and Twitch! Whether you are a seasoned gamer, a content creator, or a brand looking to engage your audience, platforms like Twitch and YouTube offer an incredible opportunity to connect with…
What are some of the best practices for evaluating streaming tech vendors? Nadine Krefetz of Reality Software discusses the various factors at play in making these decisions with LaShawn McGhee of Revry, Rob Collins of Starz, and Anil Malhotra of Bango in this clip from Streaming Media Connect 2023.