How significant will telco-centered superbundles-where the likes of T-Mobile or Verizon package streaming channel subscriptions with their services-prove in the expansion of the streaming ecosystem in the years to come, and what types of partnerships is it likely to include? Bango’s Anil Malhotra, Starz’ Rob Collins, Revry’s LaShawn McGhee, and Reality Software’s Nadine Krefetz discuss…
What are some of the best ways to craft a stand-out streaming destination in today’s overcrowded market? Megan Wagoner of Endeavor Streaming outlines ways to enhance interactivity, content discovery, and how to achieve equilibrium between content production and platform technology.
YouTube may be too big to ignore. The question for advertisers might be – is it so big that it doesn’t have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry.
Too often, offsite attendees are treated as afterthoughts in hybrid events, where all the emphasis is on the audience in the room. But drawing in the remote audience and recognizing the importance of doing so is critical. Innovative strategies abound for drawing in remote viewers and creating more compelling experiences; Stream4Us’ Anthony Burokas, LiveX’s Anna…
Live streaming is all the trend in the content monetization space over the last decade. Live-streamed videos have become ubiquitous due to several key factors. Firstly, the proliferation of high-speed internet and mobile devices has democratized live streaming platform monetization for content owners of all sizes. Secondly, Social media platforms like Facebook, YouTube, and Twitch…
The streaming services and OTTs market has experienced significant growth in recent years. With the increasing availability of high-speed internet and the proliferation of smart devices, more viewers opt for the convenience of streaming their favorite content. This growing viewership presents a lucrative opportunity for brands to tap into a rapidly expanding market. Furthermore, it…
In today’s digital era, live streaming has become a crucial part of our online presence. Whether you’re a gamer, a digital marketer, a content creator, or an influencer aiming to connect with your audience, the significance of live streaming cannot be overstated. But what if we told you that you don’t need to confine yourself…
Charter?says the video ecosystem is broken; proposes a?new paradigm where ad-supported streaming apps from cable network brands are packaged into linear products at an affordable price-point.?But Disney has its own plans.
Netflix co-founder Reed Hastings has infamously (and possibly even repeatedly) made the claim that linear broadcast will be dead in the water within two years. How does a panel of media industry streaming experts respond to that claim? Rob Dillon, Head of Digital Product, Straight Arrow News, Eric Bergner, Partner, Manatt Digital and Technology Transactions,…
An inevitable question for any streaming strategy or workflow is “Will it scale?” When it comes to incorporating interactivity, promoting it, and delivering interactive experiences that are satisfying both for large-scale streaming audiences and the brands behind them, this question is more mission-critical than ever. In a recent panel at Streaming Media Connect 2023, B…